The Changing Face Of Realty
Liberalisation of the economy in the nineties and the entry of large players in the real estate business have brought the real estate industry into spotlight. Big players and national realty groups are changing the rules of the game, in spite of their meager share in the overall market. Organised real estate development though still in an embryonic stage has huge growth potential.
In organised realty, the developer is no longer just a last mile service provider. He is an important source of information related to customer behaviour and also gives the customer a memorable lifestyle experience. Experiential marketing is becoming the paradigm of organised realty business and this has further raised the significance of the realtor in the business value chain.
Propertymart: A Catalyst For Change
The aim of the Propertymart the portal is to act as an interface for the different communities within the real estate industry, helping individuals and organisations to do business by providing leads for buying/selling property, and partnership opportunities. What we want to give to our readers is not just information on the indian real estate industry but also analysis of realty strategies that are likely to succeed in the Indian environment.
The high-value, high-margin nature of realty has attracted several large business houses to invest heavily into realty development. The portal has, therefore, been designed to focus on the high growth realty industry in India, as realty in a retail format seems to be the most promising segment in terms of business value.
Readers Of Propertymart
The issues covered in Propertymart will be of direct relevance to decision-makers in all constituencies of the realty industry, including: Residential and Commercial developers; Manufacturers and channel intermediaries in the realty industry; Lifestyle product companies; Development and consultancy firms; and Trade bodies, educational institutes, government and financial institutions.
Our advertiser community includes: Development groups; Realty professionals…architects, planners, engineers…; SME developers; Lifestyle brands; Marketers of realty products and projects; Logistics companies; Manufacturers of security and loss-prevention devices; Technology solutions like design software, CAD/CAM, data warehousing; Financial Services